Courtesy: Ian Rae
TORONTO, ONTARIO (March 14, 2009) - Joe Boniferro and the Smokin’ Joe’s Racing team are proud to unveil their marketing
partnership with VEGASFUEL Canada. The Niagara Falls, Ontario based team will follow the Pro Modified
Racing Association, www.PMRA.ca series where Boniferro will attempt to recapture the title he won in
2006.
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Boniferro elaborated, “This has been an exciting
off season for us, we have been talking on and off with NHRA Pro Stock racer Max Naylor and
with the expansion of the VEGASFUEL brand into Canada it only made sense that there would be a
presence at the racetrack in Canada and northern States.
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We are happy to have been chosen to be that presence. Max is a very good businessman
and buying the VEGASFUEL brand was a smart move on his part. It is a great product and we look
forward to ‘Putting a little Vegas into you’.
To complement the new
partnership Boniferro had longtime friend Scott Jahren lay down some new paint in the VEGASFUEL
corporate colors.
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The radical black and
red scheme is a departure from Boniferro’s usual reds and whites. ”Scotty did a great job, we could have
had the car wrapped but Scott wanted to paint it. You
can see the result, the VEGASFUEL Canada Dodge
Avenger will turn eyes wherever it goes.” explained Boniferro.
The new look will hit the
PMRA trail on the Victoria Day Weekend, May 16-17 at Cayuga Dragway but Boniferro hopes to test before
then.
Further updates will be
found on the soon to be uploaded www.vegasfuel.ca website.
For more information and
photos contact Ian Rae, P.R. and Marketing, Smokin’ Joe’s Racing, ian@headsupracer.com or call (905)
467-5148